Ilocos-Pangasinan Region

Introduction

Through the Regional Development Council, the region has identified strategic commodities or commodities of convergence whereby, among others, the region’s comparative advantages in terms of land suitability and existing production, market competitiveness, and available production support were the considerations. Upon identifications of the commodities, project champions were identified and inter-agency task forces were created to spearhead the shepherding of the commodities from small and/or pilot scale primary production to a larger-scale agribusiness production that, preferably, will support processing activities in order to maximize the commodities’ value-added to the regional economy. These task forces had formulated their action plans with corresponding budget support to identified programs/projects.

Advantage of Economies of Scale

Available Multiple-Agency Support

Not Just Being Different but Making True Economic Difference

1. Bangus

2. Seaweed

3. Mango

4. Bagoong

5. Multiplier Onion

6. Goat/Chevon

7. Chichacorn

8. Loomweaving

9. Basi

10. Meat Processing

11. Bamboo

12. Tiger Grass

13. Apiculture

14. Sericulture

15. Cotton

16. Tobacco

17. ICT

Advantage of Economies of Scale

Because of small farm ownership - - less than a hectare - - there is a need for many small farm owners to produce the same commodities to be able to operate like a corporate farming to take advantage of economies of scale in support to processing economic enterprises. In convincing the farmers and farm owners, the LGUs play a critical role. Not only can they advocate for the adoption of the commodities, but they can provide support and incentives for their adopted commodities.


Introduction
Through the Regional Development Council, the region has identified strategic commodities or commodities of convergence whereby, among others, the region’s comparative advantages in terms of land suitability and existing production, market competitiveness, and available production support were the considerations. Upon identifications of the commodities, project champions were identified and inter-agency task forces were created to spearhead the shepherding of the commodities from small and/or pilot scale primary production to a larger-scale agribusiness production that, preferably, will support processing activities in order to maximize the commodities’ value-added to the regional economy. These task forces had formulated their action plans with corresponding budget support to identified programs/projects.
Advantage of Economies of Scale
Available Multiple-Agency Support
Not Just Being Different but Making True Economic Difference

1. Bangus 2. Seaweed 3. Mango 4. Bagoong 5. Multiplier Onion 6. Goat/Chevon 7. Chichacorn 8. Loomweaving 9. Basi	10. Meat Processing 11. Bamboo 12. Tiger Grass 13. Apiculture 14. Sericulture 15. Cotton 16. Tobacco 17. ICT

Advantage of Economies of Scale
Because of small farm ownership - - less than a hectare - - there is a need for many small farm owners to produce the same commodities to be able to operate like a corporate farming to take advantage of economies of scale in support to processing economic enterprises. In convincing the farmers and farm owners, the LGUs play a critical role. Not only can they advocate for the adoption of the commodities, but they can provide support and incentives for their adopted commodities. Top of Page
Available Multiple-Agency Support
The LGUs can do these through the national government’s One-Town-One-Product Program (OTOP) under the DTI which provides support to the development and marketing of products enrolled by the LGUs as their OTOPs. Rather than develop and promote commodities on their own, the LGUs, through the OTOP program, can tap the support of the national government. The LGUs may adopt the strategic commodities as their primary or secondary OTOPs which actually allow for more than one product. With the strategic commodities as their OTOPs, the LGUs can also take advantage of the support of the member agencies of the strategic commodities task forces. Top of Page
Not Just Being Different but Making True Economic Difference
Several LGUs carrying the same commodities as their OTOPs is not necessarily economically disadvantageous. In fact, it is advantageous because of economies of scale and better prospect for investment and export promotion. Adoption of different commodities as OTOPs by LGUs just so to be different from other LGUs may be attractive in terms of product identity of an LGU but it may not be economically sound even in the long run just as the region has been producing many traditional crops for years without really leading to economic prosperity. With this brochure it is intended that the LGUs will consider the regional strategic commodities as their OTOPs. It is imperative that for a sound development direction to take off it should have the ground support of the LGUs. Together, development agents, both at the regional and sub-regional levels should have one voice and one act as a master key in achieving higher level of economic growth for the region. Top of Page
1. Bangus (Fishpond/Fishpen/Processed)
Production areas: § La Union - Luna, Bacnotan, Bauang, Bangar, San Juan, San Fernando, Sto. Tomas, Agoo, Caba, Rosario, Aringay § Pangasinan - Agno, Alaminos, Anda, Bani, Bolinao, Dasol, Infanta, Sual, Binmaley, Bugallon, Labrador, Lingayen, Calasiao, San Carlos, Mangaldan, Dagupan, San Fabian § Ilocos Sur - San Vicente, Sta. Catalina, Sto. Domingo, Magsingal Market: Local/Domestic Institutional support: BFAR as commodity champion Director Nestor D. Domenden San Fernando City, La Union Tel. No. (+6372) 242-1559 Why should Bangus be your OTOP? § The region is promoted as the “Bangus Capital” of the world § Steady market demand (local and foreign) § Foreign demand projected to grow by 15% (USA, Canada, Japan, Hong Kong and UAE) § Chosen as model OTOP for the region Top of Page
2. Seaweed
Production areas: § La Union - Balaoan, San Fernando, Rosario § Pangasinan - Alaminos, Anda, Bolinao, Dasol § Ilocos Sur - San Esteban, Sta. Maria, Santiago, Sinait § Ilocos Norte - Badoc, Curimao, Bangui, Pagudpud, Burgos Market: Local/Domestic Institutional support: BFAR as commodity champion Director Nestor D. Domenden San Fernando City, La Union Tel. No. (+6372) 242-1559 Why should Seaweed be your OTOP? § Considered one of the top export commodities of the country § Included in the Goal 1 areas for new agri-business development Top of Page
3. Mango
Production areas: § La Union - Bacnotan, Caba, Agoo, San Gabriel, Sto. Tomas, San Fernando, Santol § Pangasinan - Dasol, Bolinao, Bugallon, Sta. Barbara, San Carlos, Malasiqui, Mapandan, Urbiztondo § Ilocos Sur - Lidlidda Market: Local/Domestic, Export Institutional support: DA as commodity champion Director Reinerio B. Belarmino San Fernando City, La Union Tel. No. (+6372) 888-2045 Why should Mango be your OTOP? § Region 1 is the top producer of mango in the country § Mango is one of the top export commodities of the region § Existence of Mango Program Top of Page
4. Bagoong
Production areas: § Pangasinan - Lingayen, Bolinao § Ilocos Norte - Laoag Market: Local/Domestic, Export Institutional support: BFAR as commodity champion Director Nestor D. Domenden San Fernando City, La Union Tel. No. (+6372) 242-1559 Why should Bagoong be your OTOP? § Ilocos region is known for this product § High product demand for export even just among Filipinos abroad Top of Page
5. Multiplier Onion
Production areas: § Pangasinan - Alcala, San Manuel § Ilocos Sur - Santa, Sinait, Cabugao, San Juan, Magsingal, Sto. Domingo, Bantay, San Vicente, Sta. Catalina, Caoayan, Vigan, Narvacan, Sta. Maria § Ilocos Norte - Badoc, Pinili, Batac, Vintar, Bacarra, Laoag, Pasuquin, Burgos Market: Local/Domestic Institutional support: DA as commodity champion Director Reinerio B. Belarmino San Fernando City, La Union Tel. No. (+6372) 888-2045 Why should Multiplier Onion be your OTOP? § The region is ranked second in terms of onion production in CY 2004 § Increasing demand for shallot/multiplier onion for export Top of Page
6. Goat/Chevon
Production areas: § La Union - Pugo § Pangasinan - Basista, Balungao, Bani, Alaminos, Bugallon, Bolinao § Ilocos Sur - Tagudin § Ilocos Norte - Batac Market: Local/Domestic Institutional support: DA as commodity champion Director Reinerio B. Belarmino San Fernando City, La Union Tel. No. (+6372) 888-2045 Why should Goat/Chevon be your OTOP? § Region 1 is top producer of goat nationwide § Demand for chevon is reltively high and is projected to increase in the coming years § Existence of Goat Development Program in the region Top of Page
7. Chichacorn
Production areas: § La Union - Tubao, Agoo § Ilocos Sur - Bantay, Candon, Sto. Domingo § Ilocos Norte - Paoay Market: Local/Domestic, Export Institutional support: DTI as commodity champion Director Florante O. Leal San Fernando City, La Union Tel. No. (+6372) 700-1023 Why should Chichacorn be your OTOP? § Already established local market § Increasing demand for export § Existence of raw material base Top of Page
8. Handloom/Loomweaving
Production areas: § La Union - Bangar § Ilocos Sur - Caoayan, Santiago, Vigan, Bantay, Santa § Ilocos Norte - Paoay, Sarrat Market: Local/Domestic Institutional support: DTI as commodity champion Director Florante O. Leal San Fernando City, La Union Tel. No. (+6372) 700-1023 Why should Handloom/Loomweaving be your OTOP? § Gaining recognition in the local fashion industry and export market such as Taiwan, Canada, Hong Kong and USA Top of Page
9. Basi
Production areas: § La Union - Balaoan, Bacnotan, Naguilian § Ilocos Sur - Bantay, Sta. Maria, San Ildefonso § Pangasinan - Manaoag, Binalonan § Ilocos Norte - Laoag, Sarrat, Piddig, Paoay, Dingras, Marcos, San Nicolas Market: Local/Domestic Institutional support: DOST as commodity champion Director Edgar F. Padilla San Fernando City, La Union Tel. No. (+6372) 242-4878 Why should Basi be your OTOP? § Large areas planted with raw materials for basi and vinegar production § New varieties of sugarcane available to increase the juice yield and produce more basi and vinegar § Potential for export Top of Page
10. Meat Processing
Production areas: § Ilocos Sur - Vigan, Bantay, Narvacan, Santa § Pangasinan - Mangaldan, Alaminos § Ilocos Norte - Laoag, Sarrat, Bacarra, San Nicolas, Batac Market: Local/Domestic Institutional support: DTI as commodity champion Director Florante O. Leal San Fernando City, La Union Tel. No. (+6372) 700-1023 Why should Meat Processing be your OTOP? § Steady market demand § A delicacy unique to the region specifically the “bagnet iloko” and the famous “Vigan and Laoag longganisa” Top of Page
11. Bamboo
Production areas: § La Union - San Fernando, Caba, Pugo, Burgos, Sudipen, Tubao § Pangasinan - San Carlos, Burgos § Ilocos Norte - Batac, Nueva Era Market: Local/Domestic Institutional support: DENR as commodity champion Director Victor J. Ancheta San Fernando City, La Union Tel. No. (+6372) 888-2975 Why should Bamboo be your OTOP? § Established bamboo plantation that will ensure continuous supply of raw material for handicraft industry § Varied derived products like furniture, chopsticks, pickled bamboo shoots, etc. Top of Page
12. Tiger Grass
Production areas: § La Union - Bagulin, Burgos, Santol, San Gabriel, San Fernando § Ilocos Norte - Adams Market: Local/Domestic Institutional support: DENR as commodity champion Director Victor J. Ancheta San Fernando City, La Union Tel. No. (+6372) 888-2975 Why should Tiger Grass be your OTOP? § Established tiger grass that will ensure continuous supply of raw material for soft broom industry Top of Page
13. Apiculture